Simply Opinions

   Have you ever looked something up on Google, and then forgotten about it until Instagram suddenly starts to show you ads about your search every 2 seconds? It may feel a bit creepy that your phone knows what you want more than you do. Websites can give us these types of interactions through something called personalized ads, and this is possible because of our digital footprint.  Everyone who is online has a digital footprint. Simply put our digital footprint is all the information that there is about us online. Every time we go online we leave a “trail of data” in our wake and this information is collected and stored. Everything is collected, even our private messages, which we would expect to be private, are attached to our carriers. However it's important to recognize that privacy policies still exist, so no one can read the messages, but they are stored and can therefore be a security risk as they could be accessed. One of the most straightforward examples of this ...